Will Windows phone 7 a success?

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Will Windows Phone 7 Be A Success? Can Microsoft Compete in the Smartphone Market?

Comment Monday, October 11, 2010 ViewComments By Chris Crum 0 Buzz This

Today, Microsoft will show off Windows Phone 7, and reveal partners that will make the new mobile OS available (starting next month). Images and specs of models from LG and Samsung have already leaked. 

There are a lot of questions about how Microsoft will perform in the smartphone space, though they're clearly up to the challenge. If it doesn't work with Windows Phone 7, they'll likely just try again (although some think this one is do or die). The Kin didn't work, but that doesn't mean Windows Phone 7 can't. The company ended Kin abruptly for a reason. 

Microsoft has some catching up to do in this space. There's no doubt about that. Consumers have been buying up smartphones faster than ever, and established players like Blackberry, iPhone, and Android seem to be at the center of most users' attention. 

Can Microsoft give consumers a reason to choose Windows Phone 7? Nobody seems to be completely counting them out. Robert Scoble says, "This OS is beautiful. Unlike Nokia or RIM, Microsoft threw out the old OS and started from scratch. For the first time in a while they didn’t just copy Apple, either. They did a whole new UI from scratch. It uses tiles instead of the little icons on my iPhone. It has a very nice contact manager. It shows you all sorts of information from services and your social network up front. Buyers who see it in stores will be very impressed ..."

Here are a couple questions for you. Do consumers respect the Windows brand enough to make the move on their phones? Was Microsoft smart to use Windows Phone 7 as the name?  A lot of people continue to buy Windows PCs based on familiarity. These same people aren't necessarily familiar with Windows on their phones. Granted, it's not the same experience, but from a brand perspective, it will be interesting to see how the decision pays off. 

If the Windows Phone 7 initiative is successful and the OS gains significant adoption, it could mean big things for Bing. The inclusion of a Bing search hard key alone could dramatically increase the amount of Bing searches that are conducted. That's just one reason Microsoft really needs this to work. 

Microsoft is coming from behind in the smartphone space, and they have some catching up to do, but the company has shown that its capable of penetrating markets where there is little room for new competitors. They've shown this with Bing. Bing is far from having Google's share of the search market, but there's no question it has become a significant competitor (much more than any other Microsoft search engine had). Google CEO Eric Schmidt even called it the company's main competitor. 

The smartphone market is spread around more than the search market. There's no just one dominant player. There's no reason why Microsoft can't be a legitimate competitor. It may take a nice-sized marketing budget and some strategic partnerships, but that is nothing new for Microsoft. See Bing's history.

Here are the first Windows Phone 7 smartphones. 

News Tags: Technology, Smartphones, Microsoft, phones, mobile, Operating Systems, Windows, Gadgets, Windows Phone 7 About the author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow WebProNews on Facebook or Twitter.Twitter: @CCrum237 Publish A Comment Your name: E-mail: The content of this field is kept private and will not be shown publicly. Homepage: Subject: Comment: * Web page addresses and e-mail addresses turn into links automatically.Allowed HTML tags:

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