Online advertising sales record a new

Translate Request has too much data
Parameter name: request
Translate Request has too much data
Parameter name: request
Online Advertising Sets a New Record | WebProNews@import "/modules/node/node.css";@import "/modules/system/defaults.css";@import "/modules/system/system.css";@import "/modules/user/user.css";@import "/sites/all/modules/cck/content.css";@import "/sites/all/modules/fckeditor/fckeditor.css";@import "/sites/all/modules/cck/fieldgroup.css";@import "/sites/all/themes/webpronews/style.css"; Submit Your Article WebProNews WebProNews Alerts: Home Events WebProNews Videos Advertise Newsletter Archive RSS SearchSocial MediaTechnologyMarketingEmail MarketingGoogleFacebookTwitterBingYahooAmazonYouTube Tags WebProNews Web Slice

15 – Close + Open Easily Follow WebProNews Follow us on Facebook, Twitter, Buzz... it's up to you. We've made it very easy to follow WebProNews Join our Facebook community. Simply click the "Become a Fan" button >>


Text: | Print | Share:


Online Advertising Sets a New Record Online Video Ads Bigger Than Ever, Display Up Big Time

Comment Tuesday, October 12, 2010 ViewComments By Chris Crum 0 Buzz This

In the first half of 2010, online ad revenues in the U.S. reached $12.1 billion, setting a new half-year record. The total also represented an 11.3% increase over the same period the previous year. It also included the highest second-quarter on record. This is all according to the Interactive Advertising Bureau and  PwC. 

"With the strongest first half on record, 2010 has so far indicated that Internet advertising is back, and better than ever," says PwC Assurance partner  David Silverman. "While the recession clearly affected short term growth in 2009, with double digit growth in both search and display during the first six month of 2010, the long term prospects continue to be strong."

"Consumers' appetite for immersive online experiences is limitless as technological innovation and creativity give rise to new forms of entertainment and information in the digital age," says IAB President and CEO  Randall Rothenberg. "This report highlights marketers' ongoing adoption of interactive media to build brands—and that's only going to continue."

Display-related advertising (including banners, rich media, digital video and sponsorships) totaled over $4.4 billion in the first  half of the year. That's up 16% from the same period in 2009.

Digital video reached its highest half-year performance ever, up 31% from 2009. Search advertising accounted for the largest percentage of overall interactive spend at 47 %. It accounted for  $5.7 billion for the period, up 11.6% from 2009.

"Interactive advertising revenue is on a strong upward trajectory," adds Sherrill Mane, SVP, Industry Services, IAB. "Nearly all types of ad formats are showing positive movement and marketers across all advertising categories, most notably consumer packaged goods and pharmaceuticals, are increasing their investment in digital media."

This is on top of all of the organic search marketing and social media marketing companies are participating in. 

 

News Tags: Marketing, Research, Advertising, online video, PwC, Display Ads, IAB About the author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow WebProNews on Facebook or Twitter.Twitter: @CCrum237 Publish A Comment Your name: E-mail: The content of this field is kept private and will not be shown publicly. Homepage: Subject: Comment: * Web page addresses and e-mail addresses turn into links automatically.Allowed HTML tags:

1. Lines and paragraphs break automatically.CAPTCHAThis question is for testing whether you are a human visitor and to prevent automated spam submissions. Math Question: * 12 + 2 = Solve this simple math problem and enter the result. E.g. for 1+3, enter 4. SEARCH Advertisement View All Videos Set Your Business Apart With Video
   Although everyone wants to do video these days, they seem to be... Watch | Comment Finding Marketing Value in the Cloud
   Cloud computing is being talked about more and more these days. Watch | Comment Using Email 2.0 for Lead Conversions
   With traditional email marketing, marketers would send one-off... Watch | 1 Comment Using Relationships for Link Building
   Link building is one of the keys to SEO, building credibility, and a... Watch | 3 Comments Advertisement
   
   
   
   
   WebProNews Videos |Advertise | About Us |Newsletter | Archive |News Feeds | Terms & Conditions | Login
   
   WebProNews is an iEntry Network ® publication - © 1998-2010 All Rights Reserved
   

   View the original article here