What does Adobe Scene7 update for marketers and developers

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What Adobe Scene7 Update Means for Marketers and Developers Adobe Optimizes Retailer Catalogs for Mobile

Comment Wednesday, September 29, 2010 ViewComments By Chris Crum 2 Buzz This

Adobe's mobile plans are not just about Flash. The company announced an upgrade to its Scene7 offering, which has implications for both marketers and mobile developers. 

Scene7 is a rich media service that lets retailers create an online catalog with video and 3D modeling (among other things). The new version includes support for mobile sites and apps, and provides expanded offerings for delivering content across mobile devices including iPhone, BlackBerry, and Android. 

 According to Adobe, the update will allow marketers and mobile developers to: 

Leverage one single platform to create, store, and deliver assets from, instead of developing a unique experience tailored for each device, which will reduce the cost and complexity of delivering rich media to desktop and mobile devices.  

Be able to upload and custom encode videos into Flash and non-Flash formats for optimal serving to mobile, desktop and interactive displays.

Create content once in Scene7 and leverage the assets to deliver different and unique banner experiences using a single template.

Marketers can now deliver variable image and Flash-based banners quickly, with and without video, reducing the time and costs for creating, modifying and publishing targeted content

Developers can easily build and deploy rich and engaging front-end applications for greeting cards, stationery and photo products using Scene7 variable data templates (with Web-to-Print Solution Accelerator)

The announcement also includes integration with Adobe Creative Suite 5, Adobe Site Catalyst and Adobe Test&Target for automating website analytics and optimization.

News Tags: Marketing, Online Retail, mobile, developers, adobe, Scene7 About the author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow WebProNews on Facebook or Twitter.Twitter: @CCrum237 Publish A Comment Your name: E-mail: The content of this field is kept private and will not be shown publicly. Homepage: Subject: Comment: * Web page addresses and e-mail addresses turn into links automatically.Allowed HTML tags:

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