AOL launches new display ad format

Translate Request has too much data
Parameter name: request
Translate Request has too much data
Parameter name: request
AOL Launches New Display Ad Format | WebProNews@import "/modules/node/node.css";@import "/modules/system/defaults.css";@import "/modules/system/system.css";@import "/modules/user/user.css";@import "/sites/all/modules/cck/content.css";@import "/sites/all/modules/fckeditor/fckeditor.css";@import "/sites/all/modules/cck/fieldgroup.css";@import "/sites/all/themes/webpronews/style.css"; Submit Your Article WebProNews WebProNews Alerts: Home Events WebProNews Videos Advertise Newsletter Archive RSS SearchSocial MediaTechnologyMarketingEmail MarketingGoogleFacebookTwitterBingYahooAmazonYouTube Tags WebProNews Web Slice

15 – Close + Open Easily Follow WebProNews Follow us on Facebook, Twitter, Buzz... it's up to you. We've made it very easy to follow WebProNews Join our Facebook community. Simply click the "Become a Fan" button >>


Text: | Print | Share:


AOL Launches New Display Ad Format AOL launches Project Devil

Comment Monday, September 27, 2010 ViewComments By Mike Sachoff 1 Buzz This

AOL said today that seven brands have signed on as founding partners for its new display advertising format called “Project Devil.”

Found partners include General Mills brands Cheerios, Pillsbury Crescents, Lexus, Macy's, Procter & Gamble's Olay, Sprint, and Unilever's Suave Professionals.

The Project Devil ad format launches today on AOL's Moviefone site and StyleList site before being introduced on other AOL properties. The new format offers a large ad space divided into interactive panels, allowing advertisers to customize different streams of functionality within one interface.

 

 

 

Within the unit, there are three panels that can be customized with media streams and applications including video, slideshows, mapping, 3-D rotation, quizzes, polls, text messaging and other options. Every ad is interactive, eliminating the need for consumers to navigate away from the page to explore its features.

“More than just a new ad unit, this is a re-imagining of the intersection between content, advertising and the consumer experience,” said Tim Armstrong, AOL’s Chairman and Chief Executive Officer.

“Project Devil addresses the traditional limitations of online advertising head on to create ads that look better and work better for agencies and advertisers. It raises the standard for publishers and advertisers to improve the experience for consumers.”

 

 

News Tags: Technology, AOL, Project Devil, Advertising About the author:
Mike is a staff writer for WebProNews. Publish A Comment Your name: E-mail: The content of this field is kept private and will not be shown publicly. Homepage: Subject: Comment: * Web page addresses and e-mail addresses turn into links automatically.Allowed HTML tags:

1. Lines and paragraphs break automatically.CAPTCHAThis question is for testing whether you are a human visitor and to prevent automated spam submissions. Math Question: * 3 + 6 = Solve this simple math problem and enter the result. E.g. for 1+3, enter 4. SEARCH Advertisement View All Videos Lessons Learned from Doing without Social Media
   The results are in regarding a story WebProNews brought you last... Watch | 7 Comments Social Success for Brick-and-Mortars
   Because social media is an entirely different playing field, it can... Watch | Comment What Mobile PPC Can Do for You
   Have you thought seriously about mobile PPC? If you haven't, you... Watch | 3 Comments School Enforces Social Media Ban for a Week
   In a report last month, WebProNews challenged viewers to see how long... Watch | 11 Comments Advertisement
   
   
   
   
   WebProNews Videos |Advertise | About Us |Newsletter | Archive |News Feeds | Terms & Conditions | Login
   
   WebProNews is an iEntry Network ® publication - © 1998-2010 All Rights Reserved
   

   View the original article here